每當到了4月1日愚人節,有心展現另類創意的個人或企業,都會選在這天各出奇招,趁著愚人節開點無傷大雅的玩笑。正因為全球多數人似乎在這天都染上了疑心病,有些品牌更是大費周章,另外架設獨立網站,拍攝宣傳影片,搞得有模有樣,就只為了搏君一笑,甚至還有品牌乾脆封館暫停營業,就只為了與粉絲們大玩愚人節活動,接下來就與BeautiMode一起看看這些愚人節的品牌創意,究竟是自愚還是愚人! 1. Mark Zuckerberg x H&M聯名系列
臉書創辦人馬克祖克伯(Mark Zuckerberg)與瑞典快速時尚品牌H&M推出聯名系列了嗎?H&M特別製作了一個網址為markforhm.com的網站,煞有介事地介紹這個聯名系列。
馬克祖克伯深信,就算是要做最簡單的決定,也會消耗心智能量,進而阻礙他進行更多重要的事物,因此「早上少思考一件事」就成為了他此次聯名系列的設計概念。這整個系列套組共有7件灰色T恤和一條牛仔褲,滿足一般人一週7天的著裝需求,而馬克祖克伯還親自擔任了這個聯名系列的模特兒,提供了不同場合的穿搭示範。
First day back after paternity leave. What should I wear? Posted by Mark Zuckerberg on Monday, January 25, 2016
First day back after paternity leave. What should I wear?
Posted by Mark Zuckerberg on Monday, January 25, 2016
The #MarkforHM collab isn't real, but we’re excited to offer his effortless day-to-night look anyway! Shop it now on hm.com. http://hm.info/13li1 Posted by H&M on Friday, April 1, 2016
The #MarkforHM collab isn't real, but we’re excited to offer his effortless day-to-night look anyway! Shop it now on hm.com. http://hm.info/13li1
Posted by H&M on Friday, April 1, 2016
當然,H&M後來也在臉書上坦承,這個聯名系列並不是真的,只不過是個愚人節的小玩笑罷了,但假如真想仿效馬克祖克伯的穿著風格,H&M還是有辦法助你達成。
2. Ted Baker推出可食用包款
Introducing Ted’s edible #ArmCandy – a bag that’s bound to make your jaw drop https://t.co/Hc9Yvd9AZR pic.twitter.com/XvwCyciOK4 — Ted Baker (@ted_baker) April 1, 2016
Introducing Ted’s edible #ArmCandy – a bag that’s bound to make your jaw drop https://t.co/Hc9Yvd9AZR pic.twitter.com/XvwCyciOK4
— Ted Baker (@ted_baker) April 1, 2016
註:Arm Candy意思為「陪同異性出席活動的俊男美女」,若照字面翻譯,意為「手臂上的糖果」。
A bag that really does look good enough to eat - meet Ted's new edible #ArmCandy -------------------------------------------- Did you fall for Ted's #AprilFools? You can still sweeten your style with his luscious handbags Ted Baker(@ted_baker)張貼的影片 於 2016 年 3月 月 31 11:21下午 PDT 張貼
A bag that really does look good enough to eat - meet Ted's new edible #ArmCandy -------------------------------------------- Did you fall for Ted's #AprilFools? You can still sweeten your style with his luscious handbags
Ted Baker(@ted_baker)張貼的影片 於 2016 年 3月 月 31 11:21下午 PDT 張貼
3. Hunter跨足音樂界 推出音樂品牌Hunter Music 英國配件品牌Hunter宣佈將推出樂團及音樂品牌Hunter Music,並由創意總監Alasdhair Willis負責發展規劃,品牌將樂團取名為「The Perfect Storms」(完美風暴),並在今年稍晚的音樂祭中推出首張專輯,品牌甚至還在推特上發佈了樂團成員的訪問。
Introducing The Perfect Storms, a new band from Hunter Music. Follow #Beaheadliner for exclusive updates. pic.twitter.com/pCOS6bKENv — Hunter (@HunterBoots) April 1, 2016
Introducing The Perfect Storms, a new band from Hunter Music. Follow #Beaheadliner for exclusive updates. pic.twitter.com/pCOS6bKENv
— Hunter (@HunterBoots) April 1, 2016
Meet Florence Fairbank, The Perfect Storms' experimental drummer. #Beaheadliner pic.twitter.com/MMnKG0jlAD — Hunter (@HunterBoots) April 1, 2016
Meet Florence Fairbank, The Perfect Storms' experimental drummer. #Beaheadliner pic.twitter.com/MMnKG0jlAD
Introducing Freddie Marshall, nature lover and rapper with The Perfect Storms. #Beaheadliner pic.twitter.com/YHl7XB1GG0 — Hunter (@HunterBoots) April 1, 2016
Introducing Freddie Marshall, nature lover and rapper with The Perfect Storms. #Beaheadliner pic.twitter.com/YHl7XB1GG0
Watch our exclusive interview with Brandon Marshall and the other members of The Perfect Storms. #Beaheadliner pic.twitter.com/cwnmQGlnYt — Hunter (@HunterBoots) April 1, 2016
Watch our exclusive interview with Brandon Marshall and the other members of The Perfect Storms. #Beaheadliner pic.twitter.com/cwnmQGlnYt
Meet Alana Silva, bassist with The Perfect Storms. #Beaheadliner pic.twitter.com/Meaw1GiAje — Hunter (@HunterBoots) April 1, 2016
Meet Alana Silva, bassist with The Perfect Storms. #Beaheadliner pic.twitter.com/Meaw1GiAje
Meet Jade Keasey, lead singer of The Perfect Storms, a new band from Hunter Music. #Beaheadliner pic.twitter.com/OOeGkefgyQ — Hunter (@HunterBoots) April 1, 2016
Meet Jade Keasey, lead singer of The Perfect Storms, a new band from Hunter Music. #Beaheadliner pic.twitter.com/OOeGkefgyQ
Introducing The Perfect Storms, a new band from Hunter Music. Follow #Beaheadliner for exclusive updates. pic.twitter.com/D0kicXzHBO — Hunter (@HunterBoots) April 1, 2016
Introducing The Perfect Storms, a new band from Hunter Music. Follow #Beaheadliner for exclusive updates. pic.twitter.com/D0kicXzHBO
但期待這樣組合的朋友最後恐怕又是空歡喜一場,因為品牌最後終於也在推特上宣佈,這個一日樂團之所以成軍,其實都是為了愚人節,品牌近期並沒有推出音樂品牌及成立樂團的計畫。
#AprilFools! Hunter has no plans to launch a music label, or a band, any time soon. #Beaheadliner pic.twitter.com/ilsuqJuqKO — Hunter (@HunterBoots) April 1, 2016
#AprilFools! Hunter has no plans to launch a music label, or a band, any time soon. #Beaheadliner pic.twitter.com/ilsuqJuqKO
4. Google跨足快遞業 推出Google Express降落傘精準寄送服務 服務向來推陳出新的Google,或許是所有品牌中最看重愚人節的企業,2013年推出的Google Nose,讓許多人都信以為真,之後每年都會推出不只一項愚人節花招。今年除了Gmail Mic Drop丟掉麥克風、Google Photos繪文字、Google Cardboard Plastic透明虛擬實境眼鏡、Google Maps Pac-Man小精靈遊戲之外,更推出Google Express快遞服務,透過無人機以降落傘的方式投遞,將你所需的物品寄送到你的手中。儘管這項服務目前看似愚人節的玩笑,但難保再過幾年,這樣的服務或許就可能真正成真。
5. LuxJoy封館快閃尋寶
LuxJoy精品購物網為了與消費者大玩愚人節活動,特別從愚人節上午10點到晚上10點封館12小時,除了指定的女性精品包款、親子商品及居家配件等三件商品之外,其餘所有商品皆不開放銷售,消費者如果在館內成功尋獲真正可購買的精品,就能以台幣41元、401元或4,001元的價格購入。儘管這個快閃活動祭出的三件商品,最終也都被有心的消費者所尋獲,但也為品牌吸引了高於平日20倍的新增會員,並帶來了57%的流量成長,而沒尋到寶的消費者也獲得了200元的購物金回饋,最後結果也算是皆大歡喜。
資料來源:H&M、Google、LuxJoy、Ted Baker、Hunter
BeautiMode創意生活風格網
BeautiMode